01
Your target group
Understand where your customers live.
- Target-group potential per market
- Drive-time catchments
- Coverage & white spots
Market development
Develop markets,
don't just search for sites.
Serve your target group in the right place and in the right way. Plotside layers three views of every market and turns them into one network strategy.
02
The location
Be present where it counts.
- Micro-location & city-centre structure
- Neighbourhood & competition
- Performance relative to potential
Early indicator
What's coming to your city
Planned city projects and market news, mapped to your markets. You see change before it reaches the street.
03
Channels & formats
Serve your target group across every channel.
- Own stores: flagship, standard, outlet or pop-up
- Partners: shop-in-shop, franchise or wholesale
- Online and stores working together
- Real-estate listings that fit the format
Now do that for every market in your network.
Network & strategy
The whole store network. One shared picture.
- Network strategy & scenarios
- Coverage across the network
- Team assessment
ExpansionMarketingSalesFinance
Continuous optimisation
A loop, not a project.
Every action makes the next decision better.
1Spot
Every signal becomes an item
City project
Pedestrian-zone redesign
2Decide
Assess and decide as a team
EXMKSAFI
Decided Knowledge base
grows with every round
3Act
Actions with an owner and a due date
Construction-phase campaign · Hamburg
4Learn
Track the impact over time
The payoff
Uncover retail potential.
Boost efficiency and future-readiness.
Good location management often shows in what no longer happens.
IMMEDIATE · 1/3
No more manual analysis and scattered information
- Catchments and comparisons pre-computed, in seconds
- Everything in one place, not in Excel, email and PowerPoint
- Win back your experts' time and save on external studies
MID-TERM · 2/3
No more reactive expansion or consolidation
- Grow: find whitespots no store reaches yet
- Optimise: strengthen stores that aren't capturing their market
- Consolidate: merge overlapping catchments instead of duplicating them
LONG-TERM · 3/3
No more uncertainty about where the network is headed
- Play through scenarios before capital is committed
- Anchor principles that outlast rebuilds and staff changes
- Every decision documented, so the strategy gets smarter over time
And the whole team decides from one shared picture.
Use cases across the year
Location decisions last for years.
Markets change in months.
That's why it pays to look across the whole year: from strategic planning through market news to a broker's listing. Every moment becomes a shared item, understood and decided as a team, so your network stays in step with the market.
WINTER
SPRING
SUMMER
AUTUMN
CONTINUOUS MONITORING
AUG
OCT
DEC
Click a point for details
Strategic annual planning
Leadership sets the target: 5 new stores, 2 closures, 3 renewals in 18 months.
HOW PLOTSIDE HELPS
The expansion strategy is structured as a named plan. Whitespot analysis surfaces prioritised search corridors. Closure candidates are identified via Network Analysis.
Whitespot search across the whole market
Where are the high-potential areas we don't cover yet? Which micro-locations would fit the brand?
HOW PLOTSIDE HELPS
Filter the hexagon heatmap by target-group density, purchasing power and competitive density. Forward search corridors to brokers. Assess prospects together as a team.
A listing from a broker
Premium location in Frankfurt. Decision in 5 days, or the space goes to a competitor.
HOW PLOTSIDE HELPS
Pin the address, catchment in seconds, comparison with top performers, cannibalisation check against the existing store 6 km away. The briefing goes to the team as a shared item: gather input, decide together, document. 30 minutes instead of 2 weeks of external analysis.
Market news: a competitor expands
AI-powered market news reports: a competitor is opening 300 m from your Cologne store.
HOW PLOTSIDE HELPS
One click turns the report into an item, assigns it to the Cologne market and makes it visible to the whole team. Get input first, then decide. No lost news clipping, no email chain fizzling out in an inbox.
Cannibalisation check
A new store in Munich-Schwabing is planned. How much does it weaken the existing store 4 km away?
HOW PLOTSIDE HELPS
Catchment overlap and net effect quantify the risk before signing. And they show whether the location works better as a relocation than as an addition.
Quarterly review with the CFO
Which stores have reinvestment potential? Which should be put up for discussion?
HOW PLOTSIDE HELPS
Network Analysis surfaces the bottom quartile instantly. Diagnosis per store: a location problem or an execution problem? The candidates are discussed and documented with the CFO and team before any decision. AI summary for the board slide.
Underperformer diagnosis
Three stores are 20% below forecast. Is it the location or the operations?
HOW PLOTSIDE HELPS
A catchment comparison separates a weak market from weak execution. Is the location in the structural bottom quartile? Or is it performing well below its potential?
Lease renewal
The lease in Munich-Sendling expires in 18 months. Renew, renegotiate or relocate?
HOW PLOTSIDE HELPS
Reassess catchment and location quality. Compare with alternative sites. A data-backed negotiating position. Or a well-founded recommendation to relocate.
Board meeting: annual planning
CEO and CFO expect defensible recommendations on a clear numeric basis.
HOW PLOTSIDE HELPS
The active plan shows the planned portfolio changes. Scorecards per store, AI summaries, a documented decision path. Every recommendation carries the team's input gathered over the year and traces back to data.
JANUARY Strategic annual planning
Leadership sets the target: 5 new stores, 2 closures, 3 renewals in 18 months.
HOW PLOTSIDE HELPS
The expansion strategy is structured as a named plan. Whitespot analysis surfaces prioritised search corridors. Closure candidates are identified via Network Analysis.
FEBRUARY Whitespot search across the whole market
Where are the high-potential areas we don't cover yet? Which micro-locations would fit the brand?
HOW PLOTSIDE HELPS
Filter the hexagon heatmap by target-group density, purchasing power and competitive density. Forward search corridors to brokers. Assess prospects together as a team.
MARCH A listing from a broker
Premium location in Frankfurt. Decision in 5 days, or the space goes to a competitor.
HOW PLOTSIDE HELPS
Pin the address, catchment in seconds, comparison with top performers, cannibalisation check against the existing store 6 km away. The briefing goes to the team as a shared item: gather input, decide together, document. 30 minutes instead of 2 weeks of external analysis.
APRIL Market news: a competitor expands
AI-powered market news reports: a competitor is opening 300 m from your Cologne store.
HOW PLOTSIDE HELPS
One click turns the report into an item, assigns it to the Cologne market and makes it visible to the whole team. Get input first, then decide. No lost news clipping, no email chain fizzling out in an inbox.
MAY Cannibalisation check
A new store in Munich-Schwabing is planned. How much does it weaken the existing store 4 km away?
HOW PLOTSIDE HELPS
Catchment overlap and net effect quantify the risk before signing. And they show whether the location works better as a relocation than as an addition.
JUNE Quarterly review with the CFO
Which stores have reinvestment potential? Which should be put up for discussion?
HOW PLOTSIDE HELPS
Network Analysis surfaces the bottom quartile instantly. Diagnosis per store: a location problem or an execution problem? The candidates are discussed and documented with the CFO and team before any decision. AI summary for the board slide.
JULY Underperformer diagnosis
Three stores are 20% below forecast. Is it the location or the operations?
HOW PLOTSIDE HELPS
A catchment comparison separates a weak market from weak execution. Is the location in the structural bottom quartile? Or is it performing well below its potential?
SEPTEMBER Lease renewal
The lease in Munich-Sendling expires in 18 months. Renew, renegotiate or relocate?
HOW PLOTSIDE HELPS
Reassess catchment and location quality. Compare with alternative sites. A data-backed negotiating position. Or a well-founded recommendation to relocate.
NOVEMBER Board meeting: annual planning
CEO and CFO expect defensible recommendations on a clear numeric basis.
HOW PLOTSIDE HELPS
The active plan shows the planned portfolio changes. Scorecards per store, AI summaries, a documented decision path. Every recommendation carries the team's input gathered over the year and traces back to data.
Demo
A report is a start, not an outcome. At Plotside, that's where the work begins.
Book a 30-minute demo →No commitment. Personal. Tailored to your store network.